Sustainability
LOOK GOOD, DO GOOD
Fashion can be both beautiful and sustainable, and we're proud to pave the way in this mindful approach - especially in the denim industry. Striking this balance is our way of helping you look good and feel good, from the inside out.
WHAT WE DO
To us, sustainability is about being mindful of the world we live in. It shows our respect to the community and ecosystem that we are a part of, which are integral to the creation of our products. Being sustainable means we not only think of ourselves, but of future generations to come.
HOW WE DO IT
From our labels to our shopping bags and everything in between, everything is made of recycled denim waste. The technology we use to make our products, achieve the desired wash, and create our unique styles, are all internationally certified as eco-friendly.
THE WHOLE PROCESS
The highest standards of quality and sustainable practices are maintained throughout the whole supply chain. We manufacture in our own (export-oriented) production facilities, which utilise water recycling, solar energy, and advanced technology to minimise resource consumption and waste.