Our Story

Imagine a world where denim is not just fabric; it is a symbol of transformation, a celebration of creativity, and a beacon of sustainability. For us, it is a journey of reinvention, where every upcycled piece tells a story of our constant renewal and rebirth. Because we are brave enough to change, to be different, to embrace our uniqueness, to reshape ourselves from the past, create stronger versions of ourselves, and proudly wear our change.

HOW IT STARTED

REDNM's founder, Sara, is no stranger to the denim world. With over a decade of experience as one of the driving forces behind a globally recognized denim producer, she is now taking all that expertise, along with her strong passion for fashion, to create a local denim force that aims to make a difference.

FROM WASTE TO WEARABLES

The name REDNM isn’t just a label – it’s a declaration. It signifies our unyielding dedication to the essence of upcycled denim: rugged, timeless, and unapologetically bold.

By reclaiming and repurposing what others discard, we honor the true spirit of denim – enduring, adaptable, and always in style. 

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