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The Re-define Collection

We are always redefining who we are, and we love that! This collection pays tribute to the times that helped us grow, rebuild and redefine who we are.

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LOOK GOOD , DO GOOD.

Choose our recycled reusable shopping bag at checkout.

Go green!

KNOW MORE ABOUT US

  • DENIM AS TOUGH AS YOU ARE.

    With over twenty years of experience in the denim manufacturing and exporting business, our quality is internationally renowned.

  • LOOK GOOD. DO GOOD.

    Our products are made from upcycled denim leftover, reducing waste and creating a positive impact on the environment. From the materials used, to our manufacturing processes, sustainability is at the forefront of our mission.

  • CRAFTED FOR YOU, BY YOU.

    All our products are designed and manufactured in Egypt. We capitalize on local talent, giving back to our community.
Our Story